China International Boat Show Hostess Is the Real Winner
Plan Your Voyage!
Seaworthy personal cruisers were normally associated with the rich and famous, but no-longer!
The 2016 China International Boat Show had transformed into an exciting showcase of water sport hobbies, aimed also towards China’s burgeoning middle class. In essence, the expo has become something catering to all people, and Verve was there to uniquely promote it.
With hostesses galore, this exhibition featured an abundance of it’s flagship products, boats and yachts. Promotional hostesses donned nautical attire, bearing the likeness of their respective brands, from some of the largest recreational and engineering brands in the world.
Each Verve boat show hostess was present alongside some of the world’s largest firms, from Germany and the United States. These brands included Volkswagen, Porsche, Audi, Microsoft, and their feature gaming product, XBOX One.
Super Boat Show Hostess
Set sail for the Middle Kingdom! At the Shanghai World Expo Exhibition & Convention Center!
Verve Exhibitions works alongside some of the world’s leading brands as their official supplier of hostesses and promotional staff. An example of some of those brands include; Volkswagen Group, Porsche, Audi, Microsoft, and XBOX.
We find that some of our more interesting challenges have been in finding a place where our hostesses can properly showcase the true personality of these powerful brands. Our agency thrives on initiating a brilliant plan, production, as well as the execution of the events.
When one thinks of a boat show, there exists a preconceived notion of what this kind of production will look like; the wealthy clientele, the boat show hostess, the event agency planning the performance on the stage (and the yachts, mind you), the list goes on…
In reality this instalment of the boat show has taken a much more inclusive philosophy, with a greater emphasis on affordable consumer goods such as mainstream-oriented watercraft, hydro-jetpacks, and other water sport goods.
Hostesses Sail the Seven Seas!
That image of multimillionaires acquiring miniature fleets, the same way we purchase food at a supermarket, is the first thing that comes on across our mind. Whilst this continues to exist to a certain degree, the shifting nature of the boat show has also promoted brands to change their marketing objectives.
With this in mind, it was the frontline sales staff, as well as each boat show hostess that needed to accommodate to that change. This of course, meant a greater focus on proactive greeting, as a way to promote brands, which contrasts to previous tactics.
Most importantly, is that hostesses no-longer project the image of a living statue, standing on the bow of displayed yachts, no sir. Hostesses are encouraged to interact with customers, staff of the exhibition, as well as member of the press and media.
In this instance, Verve hostesses excelled in that aspect, as they were interviewed by local and international media outlets throughout the entire event. It was through moments such as this, that exhibitions staffing and professional hostesses remain integral to a respected brands’ marketing efforts.
Sourcing the best boat show hostess is a question of charismatic and intelligent attributes that parallel to your marketing objectives. This is why Verve Exhibitions is a leader, and exists solely to set new standards for the industry.